Brand Signature Staging and Color

When the icon is tethered together with the wordmark as a integrated unit, it forms the brand signature. Provided are the three recommended instances for use in all communication and collateral applications.

Brand Signature

These guidelines serve to ensure consistent and proper use of the brand signature in all brand communications. Consistent and exact use of the signature maintains a unified appearance throughout the brand. The wordmark and icon are custom vector forms, and only the digital files provided should be used. They should never be modified in any way.

Signature Staging

A buffer zone provides relief to the signature, visually distancing it from other elements. This area allows the signature to stand apart from its surroundings and facilitates rapid recognition. The illustration to the left indicates the minimum space (based upon the height of the height of the icon) around the signature that should remain free of other elements.

SendThisFile brand signature staging diagram with one icon-height buffer zone.
HEX 307FE2RGB 48 127 226CMYK 70 47 0 0PMS 2727
HEX 4B4C4CRGB 75 76 76CMYK 66 58 58 38PMS 7540

Color Palette

Consistent use of our color palette maintains a unified appearance for all materials and is critical to the brand. Please note the color combinations do shift from the default Pantone color bridge conversions. Please follow the numerical color combinations provided. Do not use screened colors not delineated here. Please use approved colors only.

One-Color Brand Signature

One-color SendThisFile icon.
Icon only
One-color vertical SendThisFile brand signature.
Vertical Signature
One-color horizontal SendThisFile brand signature.
Horizontal Signature

One-Color Brand Signature

Solid on a light substrate

SendThisFile horizontal brand signature in full color on a light background.
Blue one-color SendThisFile horizontal brand signature on a light background.
Dark gray one-color SendThisFile horizontal brand signature on a light background.

Reversed on a dark substrate

White reversed SendThisFile horizontal brand signature on a blue background.
White reversed SendThisFile horizontal brand signature on a dark gray background.
White reversed SendThisFile horizontal brand signature on a black background.

Brand Typography

Montserrat Extra Light (Google font)

Used for display copy and call-outs

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Montserrat Extra Bold

Used for call-outs and body copy

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Montserrat Medium

Used for body copy

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Design Elements

Large SendThisFile folder design element.
Folder Element
Outlined SendThisFile folder design element.
Lock Element
Outlined SendThisFile lock design element.

Binary Code

Wide SendThisFile design element pattern made from folder, lock, and binary code graphics.
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