Brand Signature Staging and Color
When the icon is tethered together with the wordmark as a integrated unit, it forms the brand signature. Provided are the three recommended instances for use in all communication and collateral applications.
Brand Signature
These guidelines serve to ensure consistent and proper use of the brand signature in all brand communications. Consistent and exact use of the signature maintains a unified appearance throughout the brand. The wordmark and icon are custom vector forms, and only the digital files provided should be used. They should never be modified in any way.
Signature Staging
A buffer zone provides relief to the signature, visually distancing it from other elements. This area allows the signature to stand apart from its surroundings and facilitates rapid recognition. The illustration to the left indicates the minimum space (based upon the height of the height of the icon) around the signature that should remain free of other elements.

Color Palette
Consistent use of our color palette maintains a unified appearance for all materials and is critical to the brand. Please note the color combinations do shift from the default Pantone color bridge conversions. Please follow the numerical color combinations provided. Do not use screened colors not delineated here. Please use approved colors only.
One-Color Brand Signature



One-Color Brand Signature
Solid on a light substrate



Reversed on a dark substrate



Brand Typography
Montserrat Extra Light (Google font)
Used for display copy and call-outs
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Montserrat Extra Bold
Used for call-outs and body copy
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Montserrat Medium
Used for body copy
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Design Elements




Binary Code


